Cultural context matters
From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website. The US style of business is relaxed and outgoing, in a different way than we're used to in Dutch. Here, in the Netherlands, we like to be direct and short. Just get to the point, which is more efficient than long, prolix content which just takes in space. We like wooly, but please keep it short.